Hey guys!

So, a few weeks ago I finally took the plunge to attempt to fulfill my dreams of becoming Gwen Stefani and/or Daenerys Targaryen.

That’s right. White blonde hair.

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Photo (and featured photo) by Kristyn Nucci

I’m absolutely obsessed with it. I keep telling people that I feel like an enhanced version of myself – one day I can channel Marilyn, and the next I can go full-on punk with ease.

The only problem? The process was TOTALLY frustrating. Every website, magazine, blog, etc. that I used seemed to give different, messy, or just downright confusing directions.

I’m here to clear the air with easy, step-by-step directions. It’s basically like a science project for your hair!

NOTE: I had to bleach my hair twice to get it this light, and I was originally a pretty light, golden blonde. If your hair is darker, you may need to bleach it a few more times.

WARNING: Leave AT LEAST 3-4 weeks in between each time you bleach your hair. Unless you want all your hair to fall out. ‘Nuff said.

Okay, no more disclaimers, I promise. Here we go.


What You’ll Need (all available at Sally Beauty Supply):

– Mixing bowl – $2

– Mixing brush – $2

– Rubber gloves – $2

– L’Oreal Quick Blue Powder Lightener (a.k.a. the bleach) – $25 for a pound, which will last you forever!

– Salon Care 30 Volume Creme Developer – $6 for 32 oz. (also will last you a long while)

– Wella Color Charm Toner in T18 Lightest Ash Blonde – $6 for 1.5 oz.

– Clairol Shimmer Lights Shampoo – $8 for 16 oz.

– Clairol Shimmer Lights Conditioner – $8 for 16 oz.

– Extra virgin olive oil (get at the grocery store for super cheap!)

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The Process:

1. Wear an old shirt you don’t care about and lay down an old towel to avoid bleach stains.

2. Put on rubber gloves.

3. Combine two scoops of the L’Oreal Quick Blue with enough 30 volume developer to create a yogurt-like consistency (I know it sounds vague, but it works!), mixing with the mixing brush.

4. Apply bleach mixture to hair, dividing into small sections to ensure every area is bleached. Make sure to apply the bleach at the ends first and work your way up, as your roots bleach a lot faster than your ends. Also, be careful not to get too much bleach on your skin – this stuff burns! Apply Vaseline around hairline if necessary. Make more bleach mixture if needed, and keep going!

5. Do homework, check Facebook, watch TV, WHATEVER for 30-50 minutes, depending on how much lighter you need to go and how damaged your hair already is.

6. Hop in the shower, and thoroughly rinse bleach out of hair.

7. Apply Clairol Shimmer Lights Shampoo, and suds up for about 5 minutes – you want the lather to be pretty white, not blue, when you rinse it.

8. After rinsing out shampoo, towel dry hair.

9. Mix one part Wella T18 toner with two parts 30 volume developer. Apply to damp hair all over, as if it’s shampoo. Let it sit for 20-30 minutes.

10. Hop back in the shower, and thoroughly rinse out toner mixture.

11. Mix a handful of Clairol Shimmer Lights Conditioner with a capful of olive oil, and apply to hair, focusing on ends. Let it sit for a few minutes so hair can regain some of its moisture.

12. Rinse and air dry. DO NOT blow dry, or immediately heat style. Your hair is incredibly fragile at this point!

The Upkeep:

– You can let your roots grow in however much you want, just make sure that when you bleach again, focus on the roots. Your ends won’t be able to handle that bleach damage over and over again!

– Make Clairol Shimmer Lights Shampoo and Conditioner your holy grail products. They’ll keep all nasty, yellow brassiness out of your perfect white! Use twice a week, and let each product soak into your hair for a few minutes before rinsing.

– Consistently use a leave-in conditioner, or apply olive oil to ends. I can’t stress how damaged your hair will be if proper care isn’t taken!

Well, I hope this helped clear up some of the confusion!

Tell me what you think! 🙂

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